Illustration is Effective
We crave the personal and intimate, not more cold metal and pushing to speed up. We desire connection without having to take off our Overcoats.Sound bites and rapid eye movement searching for stimulation.Illustration is eye candy.
Authenticity
If it is written, if it is portrayed in an image, it is true. We create the tailored image of your idea or product. The vehicle of illustration just lends the product authenticity.
Vivid Imagery
With Illustration the viewer receives a vivid display of information. In order for an idea to be vivid in a person’s mind, five values need be present*:
- icon
- measurement
- fashion
- story
- pictures*According to Seth Godin
Illustration alone or in series format provides all 5.
Why Use Illustration?
It’s simple formula and achieves faster, more effective results.
And we make you look good.
